FIN-TECH-FROM-A-SALES-PERSPECTIVE

FINICKY TECH

(Understanding Fin-Tech from a ‘Sales’ Perspective!)

About Me! – I have been in the world of sales since the past 31 years!  I have sold in every business vertical possible!  I enjoy selling technology the most as it is the toughest business vertical to sell!  I love challenges and there is nothing more difficult than a Tech sale.  But I love it! 

I have a strong Tech Background and will not get into details but I have come to realize a few things about selling Fin-Tech!  I simply call it Finicky Tech!  My justifications are stated below. 

Fin-Tech constantly keeps on evolving and is in some mode of eternal adaptation.  Within a nano-second what you have sold is archaic and you are a dinosaur because, some fifteen-year-old kid sitting in some backward country with no proper infrastructure just made your process better and more money from a ten second Tiktok video 

Most of the times I come across some great ideas that are doomed to fail – if you want to succeed then maybe these pointers below will be able to help you.  

Listen to understand your client, because I find that most client relations simply do not work when you do not have the ability to separate their needs from the wants! 

Ensure your client has a solid business plan and has their own future mapped out on paper.  If you do not know the future desires of your own client – how can you sell them or their product?

If simple basic IT software’s / SAAS or Fin-Tech products or services have to succeed then this journey towards success needs to start well before the tech development and a proper strategic business plan needs to be written down.

A brand needs to be created on paper and re-drafted several times (but it will never be perfect) and room needs to be left for constant evolution.  Never take on a client that does not have a solid business plan.

If they do not have one or are having trouble keeping their sales numbers up, do not be impulsive.  Take your time develop your own plan FIRST once you have gotten all the knowledge about the business verticals and present it in writing to the client – never work without a written down plan.

Before you design a business plan do a simple SWOT analysis on your client – then find at least four or five competitors or me-too brands and run the same SWOT analysis on them HONESTLY for yourself (not the client) – Once you work out the flaws within your own client’s products / service and then objectively compare them with the competitors – the answers reveal themselves and your path ahead towards selling clears up a lot more. 

AT THIS STAGE DO NOT BE TOO EAGER AND PRESENT YOUR RESEARCH FINDINGS TO YOUR CLIENT! - My reason for this is that innovators are very egotistical with an inability to understand or even listen to anyone constructively criticizing their work!

Most companies start of on one path but compromise their values by simply selling out the core ethos due to financial concerns.  Most of their present concerns happened due to their own decisions for whatever reason they may be so they need help BUT are too afraid or ashamed to aske for it! 

Forget Fin-Tech!  If you want to sell anything – have solid market research constantly going on – keep evolving NOT adapting – stick to the core principal matter at hand, always be patient and develop an ability to forget impulsiveness or money and stay focused on the client's  Macro picture (vision) at hand. 

If you need any help to sell your Fin-Tech product – I would love to chat and maybe learn a few things from you as well!  Simply reach out to me!  (My contact information is given below!) 

Hoping to hear from you soon & let’s be professional friends – (Do check out my linked in Profile & see my recommendations)

I really hope we can do something wonderful together to appreciate each other’s professional lives! - https://www.linkedin.com/in/amynaghulamali/

If you found any value in my blog – Please share it with your network! 

If you would like advice or a direct FREE consultation please contact me here via e-mail - amyn@ghulamalis.com

 

EXPECTING DISAPPOINTMENT

EXPECTING DISAPPOINTMENT

I for once in my life had a complete brain fart where I could not think of a topic to write on as I knew that whatever came to mind would have something to do with politics or religion and just turn into a bitch and moan session. (Something which we have all had enough of!)  I asked for help on deciding a topic to all my friends on social media and everyone either came up with something to do with what I wanted to avoid.  As the flurry of messages came in I got the theme for my next blog / article.

We human beings are idiots!  We get two to three mobile phones, we have several email addresses, we post our best and worst moments on social media, we talk too much and always have an opinion on anything and most of all are quick to judge.  If the same is done to us we instantly tweet, blog or complain and do our best to get social sympathy to curtail the damage we fear will happen to our perfect images. Bottom line is that we are all hypocrites as we expect too much constantly. 

When we are born, as kids our parents expect us to become or be something that we do not want to be.  All babies are cute and I know for a fact that even the most macho of guys out there has a picture of him or wearing a dress or giggling in his birthday suit in a wash tub.  If these cute moments captured by parents somehow found their way onto the internet I wonder how that would look to someone perceived as really cool.  As adolescents the expectation bar is raised higher and we somehow or the other have to try to live out the fantasies of not only our parents and families but also of the social cannibalistic wolf pack that we call friends.  These who we depend so much on in reality are just a bunch of vultures waiting to shift the balance of power and get something psychological or emotional over us to claim the thrones so rightfully ours.

As you go into college the world looks different to you and the “rebel without a clue” syndrome screams at the world stating our individuality (basically a farce because in reality like sheep we establish ourselves in some food group or the other hoping not to get devoured by the one above us in the food chain).   The right songs the right relationships, clothes and places to hangout and definitely the right display picture on social media are our top priorities.  We are not talking about cost we are talking about our image here.

After college if you are lucky to get a job in a MNC then you have really had it.  Welcome to the world of sharks where kinky sex is the agenda and your personality either adopts the form of a leather clad dominatrix, or you wind up wearing an emotional diaper for the next few years as the company’s whipping post.  For sure you will have to start out by putting out for your boss who in turn puts out for his or her boss who in turn puts out for the CEO who in turn takes it with KY jelly (a simple luxury) from the board of directors who take it in turn… you get my point.  It’s a vicious circle actually a double infinity that will never cease to exist.

When you are about to get married you need to satisfy the egos of all those who must have a say in who you will spend the night having sex with “legally” for the first time in your life.  Once, you get married somehow, reality puts a crowbar into the twenty year plan and shortly after the honeymoon you spend more time running away from the person who you so craved to spend every moment of your life with in “eternal wedded happiness”.  Also complaining about the problems of a married life to all those who you need sympathy from makes you feel like you are slowly climbing back on social mount Everest again.

As kids come along somehow you seem to be caught in a whirlwind of feeling trapped and confined, just like a prisoner who’s been re-sentenced and just gotten an entire life time of remand from the ugliest homosexual SHO of your local thaana.  All you can think of is costs and numbers and somehow like a stoner sit and keep wondering with the rising inflation and your never increasing income will you wind up saving anything at all or will this revenge named democracy leave you and the fifteen generations after you in debt.  Oddly enough you seem to think that if slavery ended with the civil war then why are my masters wearing suits and ties… 

I have only been talking about guys so far, just multiply the pain factor by infinity if you have the luck of being born as a female.  Not only do you get treated unfairly, but every month your body after puberty plays havoc with you and eventually you are gifted with the labor pains (emotionally, mentally and psychologically) that you were warned about from the day you were born.  Living in this male dominated world you never get a chance to rest until you take your last breath because every nano-second of your life is spent playing defense with fate.  No matter what I say will not justify what a woman goes through on earth.  At every moment she is simply judged and as a daughter, sister and then mother she has a thankless job. 

Now I have rambled on but would like to tell you that the main essence of the entire lecture was to make you realize that society expects too much from us and we only perceive that.  Don’t say im an idiot because at least once in your day if not more you do something just because you feel others will appreciate it socially.  We in turn will do the same to them.  There are way too many expectations from us and in turn we keep expecting too much from people.  When we hire someone we tell them to work their way to the top.  We force them to behave like idiots as we have had the same done to us.  I have not seen one company where you start with a 100 marks in the beginning.  After three months if you wind up with fifteen points then it was because it was your own fault.  No one is given the benefit of the doubt.

Yet like idiots we keep re-electing the same bunch of clowns either because of a last name or because we are too scared to find someone else so we settle for what we feel will be the lesser of two evils.  People do not realize that they have an immense amount of power to be individuals and stake their claim on what they believe in.  If only we would stop expecting so much from people and trying to satisfy those who expect the world from us then everyone would not be so bitterly disappointed. 

I wrote this article / blog because I wanted to start a thought process with you if you felt deep down inside the same that I felt.  When an airplane is going down they instant throw oxygen masks at you telling you to put one on yourself and then on your companion.  Do you know the reason?  Yes we all should be a little selfish and focus on our own needs before following every person or politician that leads us on like a goat.  There is so much beauty in individuality and so much ugliness in cliché’s…

Let's be professional friends - (please see my reccomendations) - https://www.linkedin.com/in/amynaghulamali/

If you would like a direct FREE consultation please contact me on - amyn@ghulamalis.com