Pages

Saturday, September 18, 2010

TO SELL OR NOT TO SELL!

I have been told several times that I am always selling something! Be it a car, movie theater, event, lifestyle or a foreign tour abroad you name it… I sell it! Someone even went so far as to tell me that I should wear an overcoat with pockets in it that carry my umpteen products just like a hustler on the street… When someone meets me they usually get confused because I talk too fast… throw a lot at them to inwardly digest and ramble from topic to topic never sticking to one main core issue… This they tell me is my downfall in “selling” whatever it is I am. I even went so far as to buy a domain name salesforcepk.com and when I announced it to a few people I got mixed reactions as they thought it to be a condiment item in the various protein shake of things that I delved into over the past years…

Yesterday, I was in the process of trying to get some cars registered for my company Islamabad Limos and whilst sitting bargaining the various elements of life and what to write in my next article I realized I was not getting anywhere… After a few cups of chai and soggy biscuits I left with a bigger headache and realized that I was stuck in the limbo of mental flatulence… Yes my virginity of never having a brain fart as a self-proclaimed writer had been robbed! I was the witness to a new feeling of what is known as writers block… I knew deep down inside the gas was there but it was stuck somewhere in the neurons of my mind leaving me with the uncomfortable urge to exhale it but I did not know how. I write on social issues and yes I sell the positivity in life because all the bad news on the television leaves us with the feeling of being incompetent and at the end of the day with a viciously ridiculous attitude that is harmful to ourselves.

So I decided to write about some great salesmen starting with me who is not so famous and a few others and how they made it in life… often I give sales strategies to those who understand their brands best know how to do it with big budgets and are constantly having to justify forecasts that are not currently tangible in ones existing asset inventory. Ok let’s get serious and before we go any further let’s take a look at ourselves. Now understand this one thing which is simple! “WE ARE ALL SALES PEOPLE!” Whether we like it or not we are Pakistani’s and the minute we cross the threshold of sanctuary in the womb and open our eyes our sales training begins! As infants and adolescents our parents sell us to our relatives so that we are accepted socially (who knows color, sex, and our entire anatomy most of all complexion is usually justified). As our umbilical cord of dependence on our parents is cut and we begin the destruction of our innocence with schooling we have to sell ourselves to find a place in institutions of higher learning and the plagued confused societies of today. As we grow hair in our nether regions and reach adulthood we have to sell ourselves to find the most suitable partner in crime to support our journey towards the inevitable. So in short we are always selling ourselves whether we like it or not. The best graphic form to describe this is to sit down with a box of popcorn and watch Disney’s Lion King… This is the circle of life!

As we are all good sales people I would like to inform you what traits you need to develop to become a vicious sales person and what skills you need to sharpen. The first and most important one is the ability to listen and most of all hear. Most salesmen fail because the know what to say and seldom never understand when it is time to shut up. A deadly salesman knows what NOT to say! As a sales man if you focus on meeting the needs of a client and give them a solution that will actually benefit them then automatically their wants will become secondary. Try this, if you have a child that is hungry and wants pizza hut then try making a good looking chicken sandwich and serve it with what you feel would be healthy. Don’t force it on your offspring rather ask them to try it… now as the fact is established that they are hungry – your goal is to give them healthy food… but put your goal aside. Make the food fun for them and ask not demand that they try it. I guarantee that after they try the first bite and the food has crossed the gullet you will not need to argue with how great your lentils and beans taste…

The second is a trait which we all have adopted and that is to have a delusional grip on the reality of the here and now… Try this, if you have any member of your family that is an introvert and all your highly qualified therapist relatives have been trying to get into that beings brain then why not use a different approach… Understand that person and focus on what makes them an introvert… If that person is averse to group settings find some natural quality time with the person in an environment where they feel comfortable and then don’t discuss the issue at hand (smoking, drinking, sex, their friends you don’t like etc.) Just use the jester approach and become an idiot… It usually helps if you talk about your past failures and what almost broke you in life from a funny perspective… Use the weapon of laughter to destroy the walls of insecurity and don’t stop talking about what an idiot you are… usually after a session or two the trust will develop and you could gain an insight into who your kid sister is dating and why? Also if you understand the reality then the subject will subliminally tell you what the need as a solution to their problem…

The third and final point as a salesman that I will discuss is very essential. Every salesman MUST follow this point as it would be crucial to defining their success in this forest filled with fires. Be it your employer your spouse and whoever you should never commit to something you cannot achieve. Develop this respect for yourself and then your surrounding fraternity of thieves (relatives and peers). Realize what you can do and state that… There is no harm in trying to do something but it is devastating to be a David in a world of Goliaths today… Now if you don’t commit to something then don’t demand a salary… All the great salesmen including me live by the commission example of life… (pimp, tout, lawyer, gambler) are other names used to define us so let’s not live up that name. If you are honest with your job then you will not ask for a salary. What defines a great salesman is that he could be in the midst of twenty objections and his paycheck would define his success but his ability to convert the objection into an obstacle and over come it with honest facts rather than empty promises…

Also a brilliant salesman never becomes a recovery agent for the company as his clients are well sought out and carefully chosen… This kills the volume aspect of things and enables a salesman to leave caffeine and nicotine addictions and allows him the time to enjoy his family time… There is a lot that I talk on in the world of sales and how if one looks at sales properly then one can define that this lifestyle is fun and enjoyable… As I end my lecture I would like to ask you to focus on one thing it is known as honesty… The best sales happen when the element of honesty is there and people are not trying to sell... Bottom line – you’re a schmuck! Admit it! And start living! There’s lots to sell you just have to enjoy doing it and know how! Now that this is over – close your eyes and repeat in your own head three words! “I AM INVINCIBLE!”

No comments:

Post a Comment