AMYN'S 2024 GUIDE TO STRATEGIZING HOW TO SELL ANYTHING!
It really does not matter if you are employed
today or are an employer – every company, establishment needs revenue to
survive!
The world of sales is the toughest to
survive n because there are many factors that are involved when you have to
sell anything.
I mostly recommend that before you start thinking
about how to sell your service or product you understand your customer. So do an
in-depth SWOT analysis on the customers specific profile (specially their
buying power)
Then you need to run a complete SWOT analysis on the competitor
brands out there in the market (get a detailed list of comparative marketing
costings – what you should also do is research WHY they have that costing &
does it justify the USP’ that they (your competitor) are selling
Now last step before you even think about
the product / service you desire to sell – sit down with the CFO or the
accountant of the company yourself & understand the direct COGS on what
exactly has to be sold the ROI expected along with the timeframe the stakeholders expect
this spend in the COGS back. – Now you understand what your profit margins are
and can sell as per your own discretion and make the sale – make sure you close
even small profit margins – they add up to aggregate revenue and multiple small
wins are good for the company you represent and yourself as well
Don’t worry about the upset sales manager – he will push for a bigger margin’s as he sits behind a desk worried about his own aggregate commission payout from the team – even if he tries to fire you – you can appeal to HR and the owner on merit and performance and if you have the volume for small ticket items – you will have the ability to demonstrate steady progress.
Company owners or employers today, prefer solid
sustainable bread and butter line revenue streams rather than elaborate and
complicated delusional get rich quick schemes
Again, now run a complete SWOT on what
you have to sell – get the results – that is it.
Once you run all your number from all the
SWOTS – you need to read between the lines and you will get an exact profile of the customer that you should sell to and target – then the next step would be to develop
you own strategy – and roll it out!
The strategy has to be from you – this
module will fail if done by a team – one single person has to do everything by themself
for an accurate and honest result!
Stay Blessed & Good Luck! If you need any help with your own strategies, I would be honored to have a consultation with you formally!
Hit me up and let’s be professional friends! - I really hope we can do
something wonderful together to appreciate each other’s professional lives!
- https://www.linkedin.com/in/amynaghulamali/
(Do check out my LinkedIn
profile.! Please see my endorsements & professional
recommendations)
Please share this Blog post with your network!
For a direct consultation please contact me via e-mail - amyn@ghulamalis.com
No comments:
Post a Comment