GLOBAL REVENUE DEPRECIATION - MAIN FACTORS

GLOBAL REVENUE DEPRECIATION - MAIN FACTORS

IMPORTANT & DISCLAIMER!

Presented here are the thoughts of a person that is a career sales professional with 34 years of work experience under the belt & with a proven success track record on an international level & has survived, understood as well as has dominance in this industry in many ways. & these are his own personal thoughts shared with society that are, justified through personal experiences. – You have a right to differ with the author’s opinion & those will NOT be challenged at all as everyone has a right to their own way of thinking which is unique in its own way.

The author expects each and everyone in the marketing vertical to react negatively & patiently awaits the back-lash & criticism behind an alternative reality presented here.

The language used is simple so that a common man can understand the message behind the text with clarity.

THE PAST – (HISTORY – MACRO LEVEL!)

Revenue Generation is a complicated mix of elements that need to be specifically custom-tailored for each business individually and a unique solution applies to each and every one separately.

Had the theories that are still taught to date in the famous text books such as Kotler’s whilst in the pursuit of a Master’s in Business Administration at IVY League Business schools been perfect then the world  today would not be in economic disarray.

One must understand that it takes two hands to clap and today’s problem of a diminishing income and survival of a rapidly appreciating rate of inflation globally are also one of the main factors to have also pushed us all into this bitter state of affairs.

THE REALITY – (MICRO ANALYSIS BEHIND THE HISTORY!)

THE GENERAL PUBLIC

Business in the past was done in an old school way where relationships mattered and so did the ethos behind the education & values instilled through the academic world.

Up until 1990, irrespective of global politics or socio-economic reasons, the business world remained more or less unaffected and could exist on a somewhat productive level and focused on optimization.

Globally, the workforce had loyalty to the employer and believed in career choices when entering the job market.  That was an innocent time because there was little or no stress at all and people had an amazing balance between a family life and a personal life.

In and around 1990 when the internet (forget technology) became publicly available, people really did not know what to do with it – MiRc, Napster (Sean Parker – Facebook) Orkut obliterated the definitions of what society was used to as everyone became more aware and started confronting the norms.

Due to this increasing flow of information taboo matters & subjects such as the always closeted LGBTQ movement gained so much acceptance, that in certain countries where death the death penalty was imposed the laws were amended to adhere to a new world where one never knew its exact future.

Another perfect example is the United States for doing an almost complete 180 degree turn around on their controlled substance policy. Today, within the US legal system and the Department of Justice the majority of people in prisons that have an appeal for dismissal of charges, or a reversal on their convictions of are those that were in possession (NOT Distribution) of a controlled substance at that time.  Todayl that same subbstance which they are incarcerated for is legal and openly farmed within the country’s own borders, known as Cannabis or Marijuana.

Basically, the internet and a free-flow of information to society is something that it has not been able to manage responsibly even today.

THE BUSINESS WORLD

The impact of technology upon the Business world has been positive yet disastrous also!  In trying to simplify things and a hyper focus on efficiency (basically cost-cutting) the first impact was the dismissal of essential support staff in the business world that were gate-keepers that could think such as secretaries, travel-desks, or other peripheral staff that is essential.

Over time, slowly replacing the human element and eventually replacing it with technology gave birth to the customer support industry!  One only needs a customer support team because matters are beyond control and they need to be fixed immediately or the impact upon the present ROI of a business can be affected and it did.

As technology evolved and more focus was upon the ability to make more money people stopped focusing on humanity and forget religion, they were only fueled by the lust and greed of capitalism in it’s purist form.

Let's simplify & justify all the above in the following Four sentences...

• God created mankind with the element of ‘Humanity’
• Mankind created ‘Technology’ & became enslaved to it!
• Technology & Capitalism destroyed ‘Humanity’ within people…
• God was eventually forgotten, even the old-school religious beliefs became diluted & the  conflicts within society increased!

And that’s the simple truth of the matter!

THE DIRECT IMPACT ON REVENUE GENERATION – (AMYN’S ANALYSIS!)

After the Internet revolution and its impact upon the world as explained above.  People started to go into a regressive mode as far as the global economies were concerned.

IVY League fresh graduates often came up with perfect hypothetical scenarios that promised the illusion of financial nirvana. The cost was that the businesses all had to invest more money into their amazing and colorful pitch decks, and they further went into red on their books as these funds had to be borrowed or secured capital equities were required to be pledged at ridiculously high interest rates.

The IVY league degrees and the social Demi-God status was clearly evident to me when I consulted for an international organization.  I headed the sales and launch.  The marketing superstar was an eloquent chap who could even sell snow to me on a polar ice-cap.

My protests went unheard, and the plan followed was what the gentleman had displayed so beautifully through his presentations etc.

The end result was that the launch only made a big bang in the market but fire-crackers burn out and it was short-lived & the company suffered. This cheeky character during the roll-out was attending job interviews & on the basis of the cosmetic potential of his not yet successfully executed campaign jumped ship to another higher ticket salary.

He blamed everyone absolved himself stating that he presented facts and the BOD made the choice & legally he was technically right so nobody could do anything to him.

Under court-order a NDA was signed, the company suffered, it’s PR suffered, the share-holders lost money & the company still had to get back what was spent – only at that point did it dawn upon them  that it really was not an investment after all!

IS THERE ANY MORE? – (YES! WHAT HAS AMYN NOT YET COVERED!)

MARKETING PEOPLE

Are mostly academics!  They possess the best theoretical knowledge that money can buy and come from within the strata of society where their background and upbringing is more comfortable than others because education no matter where you get it from costs a lot of money that any parent can understand only!

To deliver success, a business has to not only invest financially into the marketeer at hand but, also emotionally to their never-ending demands for cash injections into the pipeline to get business.

Everything presented as a positive outcome financially is based upon theories and unwarranted third party surveys or third party focus-groups etc. Marketeers need an entire support system that is extremely expensive to function.  We are NOT talking about delivery of success here!

Sales People – (Me!)

George Orwell very rightfully stated in the book Animal Farm that “Some Animals are ‘More’ equal than others!”

And we can see that even today, ever since technology and a weird sense of greed took over people like me that bring actual value to the table in the form of cash into the company are dis-respected even today!

Us sales people may not embellish fancy placards from expensive universities.  We know what will sell and how to sell it.  The reason is we walk the streets, we know the ground realities that are blurred t o the stake-holder that are invested by the promises & illusions of fancy well-illustrated marketing plans.  

Due to the possession of that one single peice of printed paper they bestow their trust and faith on what is shown on a screen.

The paper is an accolade, but it does not endorse an actual understanding of the brutal ground market's buying potenttial and realities that only a constantly under-pressure sales person can empathize with. 

The managements of company’s still do not invest in their sales team they play games with them and use all forms of fancy words that basically say, give us your most valuable commodity "Time" but we will pay you if you bring money??? - They are looking for financial surity of performance but they want to leave the main person bring the money into the business in a state of perptual insecurity.

It's weird that these wise old business-men run to doctors and they quietly pay what a doctor says in advance as their health matters the most - Sad that they don't look athe health of their business in the same way and give it the due respect required!

It's sad that people do not realize that the ridiculously high salaries to marketeers need not be paid as Sales People are the ones feeding the entire business and its stake holders and keep the lights on both, at home and in the work environment – Sales people add direct cash immediate relief & appreciate the value of any business– Sales Professionals don’t ask for millions with a hope to maybe get something back! Only Respect Professionally & Financially! 

What is wrong with asking for the same things that you have been giving to the illusionists all this time, that has bled you dry financially?

Today, I openly challenge any IVY league marketeer with an MBA to give me a flawless plan for the success of any company in any business vertical. 

Leave me alone for not more than 10 minutes by the clock (timed) I will demonstrate how I surgically dissect through my experience in sales how that approach will not work and only impact the company further negatively. 

The Business owner will get it instantly as it is his own money on the line and his focus will only be on the ROI & COGS of their business.  Not drama!

Sales People – (How to get the best out of your Sales Team!)

Secure us, you pay your marketing truck load of money, yet you expect us to work off commissions to fix your self-created cash-flow issues – Give us the security of a fixed pay-check like you do to those in Marketing.  Daddy gave them everything they have, we earned our respect (street credibility)

If our compensation is secure we can focus on helping you get out of Survival Mode – if you put us in the same situation – this world is getting more and more complicated – you will only lose more time and enslave yourself for further future pain as why do we need to invest in insecurity with you when we have families to feed also!

Give us the Respect we deserve or move out of the way; this world needs people like us and our value and need is growing more every day as the peice of the pie left is diminishing!

1. Trust Honesty & Respect are on a mutual basis.
2. There is a huge difference between, innocence, unawareness & stupidity

Ok! Marketeers!  Bring it on! - I haven't had sushi in a long time! 
EXPERIENCE ALWAYS OUTRUN'S THEORY IN AN ALTERNATIVE REALITY!

Hit me up and let me help you attain your business objectives!  Thank you for reading so far!

Stay Blessed & Good Luck! If you need any help, I would be honored to have a consultation with you formally!

Hit me up and let’s be professional friends! - I really hope we can do something wonderful together to appreciate each other’s professional lives! - https://www.linkedin.com/in/amynaghulamali/

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