FIN-TECH-FROM-A-SALES-PERSPECTIVE

FINICKY TECH

(Understanding Fin-Tech from a ‘Sales’ Perspective!)

About Me! – I have been in the world of sales since the past 31 years!  I have sold in every business vertical possible!  I enjoy selling technology the most as it is the toughest business vertical to sell!  I love challenges and there is nothing more difficult than a Tech sale.  But I love it! 

I have a strong Tech Background and will not get into details but I have come to realize a few things about selling Fin-Tech!  I simply call it Finicky Tech!  My justifications are stated below. 

Fin-Tech constantly keeps on evolving and is in some mode of eternal adaptation.  Within a nano-second what you have sold is archaic and you are a dinosaur because, some fifteen-year-old kid sitting in some backward country with no proper infrastructure just made your process better and more money from a ten second Tiktok video 

Most of the times I come across some great ideas that are doomed to fail – if you want to succeed then maybe these pointers below will be able to help you.  

Listen to understand your client, because I find that most client relations simply do not work when you do not have the ability to separate their needs from the wants! 

Ensure your client has a solid business plan and has their own future mapped out on paper.  If you do not know the future desires of your own client – how can you sell them or their product?

If simple basic IT software’s / SAAS or Fin-Tech products or services have to succeed then this journey towards success needs to start well before the tech development and a proper strategic business plan needs to be written down.

A brand needs to be created on paper and re-drafted several times (but it will never be perfect) and room needs to be left for constant evolution.  Never take on a client that does not have a solid business plan.

If they do not have one or are having trouble keeping their sales numbers up, do not be impulsive.  Take your time develop your own plan FIRST once you have gotten all the knowledge about the business verticals and present it in writing to the client – never work without a written down plan.

Before you design a business plan do a simple SWOT analysis on your client – then find at least four or five competitors or me-too brands and run the same SWOT analysis on them HONESTLY for yourself (not the client) – Once you work out the flaws within your own client’s products / service and then objectively compare them with the competitors – the answers reveal themselves and your path ahead towards selling clears up a lot more. 

AT THIS STAGE DO NOT BE TOO EAGER AND PRESENT YOUR RESEARCH FINDINGS TO YOUR CLIENT! - My reason for this is that innovators are very egotistical with an inability to understand or even listen to anyone constructively criticizing their work!

Most companies start of on one path but compromise their values by simply selling out the core ethos due to financial concerns.  Most of their present concerns happened due to their own decisions for whatever reason they may be so they need help BUT are too afraid or ashamed to aske for it! 

Forget Fin-Tech!  If you want to sell anything – have solid market research constantly going on – keep evolving NOT adapting – stick to the core principal matter at hand, always be patient and develop an ability to forget impulsiveness or money and stay focused on the client's  Macro picture (vision) at hand. 

If you need any help to sell your Fin-Tech product – I would love to chat and maybe learn a few things from you as well!  Simply reach out to me!  (My contact information is given below!) 

Hoping to hear from you soon & let’s be professional friends – (Do check out my linked in Profile & see my recommendations)

I really hope we can do something wonderful together to appreciate each other’s professional lives! - https://www.linkedin.com/in/amynaghulamali/

If you found any value in my blog – Please share it with your network! 

If you would like advice or a direct FREE consultation please contact me here via e-mail - amyn@ghulamalis.com

 

LISTEN TO SUCCEED

Listen to Succeed!

From the minute you are born you are basically a commodity that will be bought or sold at every point in your life (the value will be dependent on how you negotiate the terms and conditions!) 

Why do I state this?  Because when you are born, the first thing your parents will do if you are the first child born in the house BUT a female born in a Muslim world, your family will “sell” you to the rest of the family for acceptance. 

Then your parents sell you the biggest brand name schools to be accepted to become a modern day mindless robot like your other peers who at the same esteemed education establishment.  Then as you go to college or university one sells themselves in whatever way they can to be accepted and the same goes on towards employment or starting your own work! 

Selling never seems to stop in your life and never will!  So, what will make you the best sales person ever?  (Both in your personal or professional lives) Let me show you how to be the best! 

In life we make the biggest mistake about making life about people!  To survive and be the best in sales, you always should ensure that you are focused on the situation at hand and do not make things personal.

The only way one can make an unbiased, impartial decision about anything in their life is if one has the ability to be patient and listen with an intent to understand and an open mind about everything at hand no matter how bad or good it is. 

Not money! Time is the most precious commodity today so why listen to people? (anyone) Because it helps you in every way possible!  Even at the time when in your personal life you decide to get married to a partner – if you do not understand them – your relation may be made by the parents but it will not survive!  The same goes for a marriage with your employer! 

Every salesman knows what to say!  Rarely do you come across a salesman that knows exactly what NOT to say and when not to say it and when to listen. Now that person is a fantastic salesman not just good but more successful and in fact fantastic! 

Here are a few pointers on how to listen – (Should you want a separate sales session with me please reach out directly to me via the contact information given below) 

If you are in front of anyone you need to let the person finish speaking without interrupting them – Keep a pen and paper and take notes of what they are saying.  Ignore their wants – read between the lines of the message and identify their needs and understand the people and their business – understand your clients or audience because people run this world and not technology – if you do not listen you will never be able to develop empathy for the people you are trying to understand.

When your audience is done speaking you should wait several seconds before – responding – you need to respond and not react (there is a big difference between the two just like being happy or being content but you need to work that out) 

Please ensure that you do not speak over the top of your audience or one another.  This pause will give your audience enough time to re-cap what they have said and maybe add on a few more details that will be beneficial to you!  Sometimes your audience might pause speaking for about 30 seconds or so because they themselves are probably re-capping what they said and if they have left anything further out!  If they remain silent expecting a response then the following is obvious 

Your silence and taking notes will depict your seriousness and attention to the audiences’ issues with detail that will be deeply be appreciated as your audience will know you took the time to make your notes and inwardly digest the content your audience just shared with you.

When you allow the pause to occur it displays patience and respect because that means you are not impulsive rather very meticulous with regard to details of your audiences’ concerns. 

LESS IS MORE! Every time I have trained people or business professionals on how to communicate in the professional lives or personal matters, I have always encouraged to cut the fat in the dialogue and written content and stick to the bare minimum that coveys the correct message.  

I always advise people to reduce the amount of extra information that is not relevant, because if they do not, they often miss the chance of being taken seriously!  Impulsivity, emotions and assumptions along with poor communication abilities are a sure way to fail and not succeed in life! 

If you would like help in appreciating your existing worth then do reach out to me with your concerns for a FREE consultation and let’s see if on  a phone call we can ensure growth, higher profits and more motivated people around you that will be loyal to you! 

Hoping to hear from you soon & Let's be professional friends – (Do check out my linked in Profile & see my recommendations)  - I really hope we can do something wonderful together to appreciate you! - https://www.linkedin.com/in/amynaghulamali/

If you found any value in my blog – Please share it with your network! 

If you would like advice or a direct FREE consultation please contact me here via e-mail - amyn@ghulamalis.com