GLOBAL REVENUE DEPRECIATION - MAIN FACTORS
IMPORTANT & DISCLAIMER!
Presented here are the thoughts of a person that is a career sales
professional with 34 years of work experience under the belt & with a
proven success track record on an international level & has survived,
understood as well as has dominance in this industry in many ways. & these
are his own personal thoughts shared with society that are, justified through
personal experiences. – You have a right to differ with the author’s opinion &
those will NOT be challenged at all as everyone has a right to their own way of
thinking which is unique in its own way.
The author expects each and everyone in the marketing vertical to react negatively & patiently awaits the back-lash & criticism behind an alternative reality presented here.
The language used is simple so that a common man can understand
the message behind the text with clarity.
THE PAST – (HISTORY – MACRO
LEVEL!)
Revenue Generation is a complicated mix of elements that need to
be specifically custom-tailored for each business individually and a unique solution
applies to each and every one separately.
Had the theories that are still taught to date in the famous text
books such as Kotler’s whilst in the pursuit of a Master’s in Business
Administration at IVY League Business schools been perfect then the world today would
not be in economic disarray.
One must understand that it takes two hands to clap and today’s
problem of a diminishing income and survival of a rapidly appreciating rate of
inflation globally are also one of the main factors to have also pushed us all into
this bitter state of affairs.
THE REALITY – (MICRO ANALYSIS
BEHIND
THE HISTORY!)
THE GENERAL PUBLIC
Business in the past was done in an old school way where relationships
mattered and so did the ethos behind the education & values instilled through
the academic world.
Up until 1990, irrespective of global politics or socio-economic
reasons, the business world remained more or less unaffected and could exist on
a somewhat productive level and focused on optimization.
Globally, the workforce had loyalty to the employer and believed
in career choices when entering the job market. That was an innocent time because there was little
or no stress at all and people had an amazing balance between a family life and
a personal life.
In and around 1990 when the internet (forget technology) became
publicly available, people really did not know what to do with it – MiRc, Napster
(Sean Parker – Facebook) Orkut obliterated the definitions of what society was
used to as everyone became more aware and started confronting the norms.
Due to this increasing flow of information taboo matters & subjects
such as the always closeted LGBTQ movement gained so much acceptance, that in
certain countries where death the death penalty was imposed the laws were
amended to adhere to a new world where one never knew its exact future.
Another perfect example is the United States for doing an almost
complete 180 degree turn around on their controlled substance policy. Today,
within the US legal system and the Department of Justice the majority of people
in prisons that have an appeal for dismissal of charges, or a reversal on their
convictions of are those that were in possession (NOT Distribution) of a controlled
substance at that time. Todayl that same subbstance which they are incarcerated for is legal and
openly farmed within the country’s own borders, known as Cannabis or Marijuana.
Basically, the internet and a free-flow of information to society is
something that it has not been able to manage responsibly even today.
THE BUSINESS WORLD
The impact of technology upon the Business world has been positive
yet disastrous also! In trying to simplify
things and a hyper focus on efficiency (basically cost-cutting) the first
impact was the dismissal of essential support staff in the business world that
were gate-keepers that could think such as secretaries, travel-desks, or other
peripheral staff that is essential.
Over time, slowly replacing the human element and eventually replacing
it with technology gave birth to the customer support industry! One only needs a customer support team because
matters are beyond control and they need to be fixed immediately or the impact
upon the present ROI of a business can be affected and it did.
As technology evolved and more focus was upon the ability to make
more money people stopped focusing on humanity and forget religion, they were
only fueled by the lust and greed of capitalism in it’s purist form.
Let's simplify & justify all the above in the following Four sentences...
- God created mankind with the element of ‘Humanity’
- Mankind created ‘Technology’ & became enslaved to it!
- Technology & Capitalism destroyed ‘Humanity’ within people…
- God was eventually forgotten, even the old-school religious beliefs became diluted & the conflicts within society increased!
And that’s the simple truth of the matter!
THE DIRECT IMPACT ON REVENUE GENERATION – (AMYN’S ANALYSIS!)
After the Internet revolution and its impact upon the world as
explained above. People started to go
into a regressive mode as far as the global economies were concerned.
IVY League fresh graduates often came up with perfect hypothetical
scenarios that promised the illusion of financial nirvana. The cost was that
the businesses all had to invest more money into their amazing and colorful
pitch decks, and they further went into red on their books as these funds had
to be borrowed or secured capital equities were required to be pledged at
ridiculously high interest rates.
The IVY league degrees and the social Demi-God status was clearly
evident to me when I consulted for an international organization. I headed the sales and launch. The marketing superstar was an eloquent chap
who could even sell snow to me on a polar ice-cap.
My protests went unheard, and the plan followed was what the
gentleman had displayed so beautifully through his presentations etc.
The end result was that the launch only made a big bang in the market
but fire-crackers burn out and it was short-lived & the company suffered.
This cheeky character during the roll-out was attending job interviews & on
the basis of the cosmetic potential of his not yet successfully executed
campaign jumped ship to another higher ticket salary.
He blamed everyone absolved himself stating that he presented
facts and the BOD made the choice & legally he was technically right so
nobody could do anything to him.
Under court-order a NDA was signed, the company suffered, it’s PR
suffered, the share-holders lost money & the company still had to get back
what was spent – only at that point did it dawn upon them that it really was not an
investment after all!
IS THERE ANY MORE? – (YES! WHAT
HAS AMYN NOT YET COVERED!)
MARKETING PEOPLE
Are mostly academics! They possess
the best theoretical knowledge that money can buy and come from within the strata
of society where their background and upbringing is more comfortable than others
because education no matter where you get it from costs a lot of money that any
parent can understand only!
To deliver success, a business has to not only invest financially into the marketeer at hand but, also emotionally to their never-ending demands for cash injections into the pipeline to get business.
Everything presented as a positive outcome financially is based upon
theories and unwarranted third party surveys or third party focus-groups etc.
Marketeers need an entire support system that is extremely expensive to function. We are NOT talking about delivery of success
here!
Sales People – (Me!)
George Orwell very rightfully stated in the book Animal Farm that “Some
Animals are ‘More’ equal than others!”
And we can see that even today, ever since technology and a weird
sense of greed took over people like me that bring actual value to the table in
the form of cash into the company are dis-respected even today!
Us sales people may not embellish fancy placards from expensive universities. We know what will sell and how to sell it. The reason is we walk the streets, we know the ground realities that are blurred t o the stake-holder that are invested by the promises & illusions of fancy well-illustrated marketing plans.
Due to the possession of that one single peice of printed paper they bestow their trust and faith on what is shown on a screen.
The paper is an accolade, but it does not endorse an actual understanding of the brutal ground market's buying potenttial and realities that only a constantly under-pressure sales person can empathize with.
The managements of company’s still do not invest in their sales team they play games with them and use all forms of fancy words that basically say, give us your most valuable commodity "Time" but we will pay you if you bring money??? - They are looking for financial surity of performance but they want to leave the main person bring the money into the business in a state of perptual insecurity.
It's weird that these wise old business-men run to doctors and they quietly pay what a doctor says in advance as their health matters the most - Sad that they don't look athe health of their business in the same way and give it the due respect required!
It's sad that people do not realize that the ridiculously high salaries to marketeers need not be paid as Sales People are the ones feeding the entire business and its stake holders and keep the lights on both, at home and in the work environment – Sales people add direct cash immediate relief & appreciate the value of any business– Sales Professionals don’t ask for millions with a hope to maybe get something back! Only Respect Professionally & Financially!
What is wrong with asking for the same things that you have been giving to the illusionists all this time, that has bled you dry financially?
Today, I openly challenge any IVY league marketeer with an MBA to give me a flawless plan for the success of any company in any business vertical.
Leave me alone for not more than 10 minutes by the clock (timed) I will demonstrate how I surgically dissect through my experience in sales how that approach will not work and only impact the company further negatively.
The Business
owner will get it instantly as it is his own money on the line and his focus will
only be on the ROI & COGS of their business. Not drama!
Sales People – (How to get the best out of your Sales Team!)
Secure us, you pay your marketing truck load of money, yet you expect us to work off commissions to fix your self-created cash-flow issues – Give us the security of a fixed pay-check like you do to those in Marketing. Daddy gave them everything they have, we earned our respect (street credibility)
If our compensation is secure we can focus on helping you get out
of Survival Mode – if you put us in the same situation – this world is getting
more and more complicated – you will only lose more time and enslave yourself
for further future pain as why do we need to invest in insecurity with you when
we have families to feed also!
Give us the Respect we deserve or move out of the way; this world needs people like us
and our value and need is growing more every day as the peice of the pie left is diminishing!
- Trust Honesty & Respect are on a mutual basis.
- There is a huge difference between, innocence, unawareness & stupidity
Ok! Marketeers! Bring it on! - I haven't had sushi in a long time!
EXPERIENCE ALWAYS OUTRUN'S THEORY IN AN ALTERNATIVE REALITY!
Hit me up and let me help you attain your business
objectives! Thank you for reading so far!
Stay Blessed & Good Luck! If you need any help, I would be
honored to have a consultation with you formally!
Hit me up and let’s be professional friends! - I really hope we can do
something wonderful together to appreciate each other’s professional lives!
- https://www.linkedin.com/in/amynaghulamali/
(Do check out my LinkedIn
profile.! Please see my endorsements & professional
recommendations)
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For a direct consultation please contact me via e-mail - amyn@ghulamalis.com
